12 Mar 2014

Consumer-centric Brands: It’s not about you on social media… until you make it about them

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Guess what people love? Deals. Free stuff. Surprises. Guess what brands like? Sales. The average Facebook fan is worth $174 to your brand. Give them a kick-back every now and then to show them you care.
21 Feb 2014

She Said, She Said

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I have a confession to make: I am one of the least fashion-conscious people you will find working in the PR industry. PR pros are generally stereotyped as being uber-trendy. If you looked at my Pinterest boards, you might think I fell into this stereotype, but unfortunately, my closet looks nothing like my Pinterest board.