22 Apr 2014

From Emergency to Emerge. How two cities came together to manage a crisis they never saw coming

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On a recent trip to New York City, as I sat in a client meeting alongside Rinck’s Director of Public Relations, Katie Greenlaw, a hometown crisis unfolded. The news arrived rapidly via text. First her phone, then mine and then a constant stream of in-coming messages, each more shocking than the last.
12 Mar 2014

How to choose an event that best represents your brand?

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Have you ever tried a Google search for, “Events in Maine?” Over 185,000,000 results appear. When you narrow your search to, “Events in Southern Maine,” only 35,300,000 results appear. Now search for, “Trade shows in Maine” and 9,080,000 results appear. Lastly, when you search for, “Trade shows in Southern Maine” you receive over 11,200,000 results.
11 Feb 2014

Being Heard

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Branding | Events
Setting yourself apart from others can be very intimidating. Being heard in a crowded environment is not always simple, but if it helps get your message across to your target audience, you should do everything in your power to make it happen.