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21 Feb 2017

Saying Goodbye to 2016

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2016, what a year. We’re well over a month in and there’s still no shortage of “me vs. 2016” memes in our newsfeeds. Although we’re embracing 2017 with open arms, we can’t help but stop and think about all of the great things that happened in the last year, especially in advertising.
06 Oct 2016

Things Are Becoming Official – Rinck Advertising is a Google Partner

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Our love for all things Google has never been a secret. Some of us (ahem, me) would even identify as a full-fledged fangirl. We start new client relationships with a conversation about Google Analytics. Media plans often include Google Adwords and YouTube proposals. We are certified DoubleClick users.
15 Dec 2014

Retargeting- Not as Creepy as You Think

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I always enjoy explaining retargeting to a person who is unfamiliar with the term. Usually, as soon as I begin explaining it a light bulb goes off and they realize that they have experienced retargeting. My favorite response was from my mother when I explained to her how retargeting works- “So Talbots doesn’t just serve me ads because they think I look good in their clothes?”

05 Dec 2014

Analytical Success! Measure Your Media

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Many brands are beginning to see the benefits of digital media strategy, investing more and more dollars into online advertisement. One of the biggest benefits? Tracking and extensive analysis capabilities.

While us media nerds get giddy at the thought of building a campaign performance report, analyzing the effectiveness of an advertising buy isn’t everyone’s idea of a good time. So how are you, the client, able to determine if your latest digital campaign was truly a success without falling victim to analysis paralysis?

10 Jun 2014

What makes for an effective Enewsletter?

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Know your audience. What is the best day and time to receive email? What topics should be covered? What tone should be used? It’s important to recognize these most basic aspects of content delivery. Your Enewsletter represents your brand in a unique way. You have the opportunity to drive fresh, informative data directly to your consumer or brand patron on a regular basis. So make that content worth the click.

13 Mar 2014

The Correct Path Is The Direct Path

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We always pride ourselves at Rinck for not coming in with any preconceived notions of how a client should spend their money. Some agencies love TV, some love direct mail, some love digital—at Rinck, these are all just tools in our toolbox. We love them all! That is what being a full-service agency is all about.
26 Feb 2014

It’s All About the Mix (Menu)

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Media planning and buying is very much like menu planning and ingredient purchasing. Recipe options are countless, as are media campaign mixes. However there are no recipes that include only one ingredient, and there are no clients who should rely on any one type of media vehicle. It is all about the mix.
21 Feb 2014

She Said, She Said

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I have a confession to make: I am one of the least fashion-conscious people you will find working in the PR industry. PR pros are generally stereotyped as being uber-trendy. If you looked at my Pinterest boards, you might think I fell into this stereotype, but unfortunately, my closet looks nothing like my Pinterest board.