2016, what a year. We’re well over a month in and there’s still no shortage of “me vs. 2016” memes in our newsfeeds. Although we’re embracing 2017 with open arms, we can’t help but stop and think about all of the great things that happened in the last year, especially in advertising.
Our love for all things Google has never been a secret. Some of us (ahem, me) would even identify as a full-fledged fangirl. We start new client relationships with a conversation about Google Analytics. Media plans often include Google Adwords and YouTube proposals. We are certified DoubleClick users.
Arguably the most successful Augmented Reality experience so far has hit the App Store, and you’ve probably been unable to escape the Pokémon GO craze ever since. We consulted resident trend expert Taylor Belanger, and Nate Perkins, Rinck’s head gamer, for their opinions on the Pokemon GO craze.
To all the desktop loving folks out there, we’ve got some good news for you! Today, Instagram added some amazing new search features to their desktop site making it super easy to search for hashtags and places.
I always enjoy explaining retargeting to a person who is unfamiliar with the term. Usually, as soon as I begin explaining it a light bulb goes off and they realize that they have experienced retargeting. My favorite response was from my mother when I explained to her how retargeting works- “So Talbots doesn’t just serve me ads because they think I look good in their clothes?”
Many brands are beginning to see the benefits of digital media strategy, investing more and more dollars into online advertisement. One of the biggest benefits? Tracking and extensive analysis capabilities.
While us media nerds get giddy at the thought of building a campaign performance report, analyzing the effectiveness of an advertising buy isn’t everyone’s idea of a good time. So how are you, the client, able to determine if your latest digital campaign was truly a success without falling victim to analysis paralysis?
Know your audience. What is the best day and time to receive email? What topics should be covered? What tone should be used? It’s important to recognize these most basic aspects of content delivery. Your Enewsletter represents your brand in a unique way. You have the opportunity to drive fresh, informative data directly to your consumer or brand patron on a regular basis. So make that content worth the click.
Imagine a world where people only see ads for products they were actually interested in, a world where advertisers only reach people who were really going to act on the message. As a consumer, that sounds amazing. As an advertiser that is the ultimate dream.
We always pride ourselves at Rinck for not coming in with any preconceived notions of how a client should spend their money. Some agencies love TV, some love direct mail, some love digital—at Rinck, these are all just tools in our toolbox. We love them all! That is what being a full-service agency is all about.
Media planning and buying is very much like menu planning and ingredient purchasing. Recipe options are countless, as are media campaign mixes. However there are no recipes that include only one ingredient, and there are no clients who should rely on any one type of media vehicle. It is all about the mix.
I have a confession to make: I am one of the least fashion-conscious people you will find working in the PR industry. PR pros are generally stereotyped as being uber-trendy. If you looked at my Pinterest boards, you might think I fell into this stereotype, but unfortunately, my closet looks nothing like my Pinterest board.
Would you fix your own tooth? Change your own oil? Cut your own hair? Well you might do some of those things, but are you doing it as well as your tooth/oil/hair professional would? So the next question is, “in the world of Search Marketing, is it better to call an expert or do-it-yourself?”