16 Aug 2017

Brand Comfort

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Some might call me an opportunist for thinking of our current state of affairs in this way, but I prefer to think of it as an acknowledgement of a deep-seated need among consumers right now: A need for comfort.

It doesn’t take much to notice that folks are a little bit on edge these days. Each news cycle brings more uncertainty, more despair – and in some cases, more fear. It’s not clear where people are going for comfort, or, if they’re going there, whether they’ve received any.

23 Jun 2017

Remembering an Advertising Legend

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Earlier this month, the legendary marketing strategist Jack Trout passed away. Along with his business partner, Al Ries, the consummate ad man made the notion of ‘brand positioning’ the holy grail of successful marketing.

Their book, published in 1981, ‘Positioning: The Battle for Your Mind’ became a clarion call for businesses large and small: To win, occupy a space where your competitors aren’t. And that space is in the consumer’s mind.

17 Sep 2014

Apple Watch

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We have learned Apple’s latest “reveal.” Larger iPhones, the Apple Watch and the iWallet. It’s hard to predict what will happen, but when Apple rolls, they tend to bring the industry forward. And while the Apple Watch is on my want list, iWallet is going to really shake things up in unexpected ways.
12 Mar 2014

How to choose an event that best represents your brand?

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Have you ever tried a Google search for, “Events in Maine?” Over 185,000,000 results appear. When you narrow your search to, “Events in Southern Maine,” only 35,300,000 results appear. Now search for, “Trade shows in Maine” and 9,080,000 results appear. Lastly, when you search for, “Trade shows in Southern Maine” you receive over 11,200,000 results.
11 Feb 2014

Being Heard

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Branding | Events
Setting yourself apart from others can be very intimidating. Being heard in a crowded environment is not always simple, but if it helps get your message across to your target audience, you should do everything in your power to make it happen.