24 Jan 2017

Break the Block: Volume XI

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Rinck Advertising - Break the Block

Say YES

The number ONE rule of Improv is just this, “Say YES”. The creative process is constant improvisation, so why not follow this rule. As we all doubt an idea, whether we think it is not on strategy, not good enough or we can’t make it work visually, why not say YES and make improvements and changes to bring it back to life. Saying YES will challenge our own creative minds, to dig deep into the concept behind the idea in the first place. There was SOMETHING there, so what do we need to do to make it work?