For anyone who’s active on social media, there’s no doubt you’ve seen a sponsored post on your feed. No, not a paid post from a brand on Facebook, but a sometimes subtle, sometimes not so subtle endorsement of a product by an influencer you know and love. Unlike traditional paid ads on social these are, more often than not, a lot harder to identify. It’s the first line of copy in the blog, or buried on the hashtags on a post: “We partnered with X” or “#ad”.
One of the benefits of the Rinck Test Kitchen is being able to experiment with our clients. As a part of the Rinck Content Studio, we can explore everything our clients have to offer, and provide insights into consumer needs and unique product benefits. We’re lucky enough to have amazing CPG clients who encourage experimentation and innovation, which is a good thing considering that’s kind of what we do here at Rinck.
As another summer quickly approaches, many are planning vacations, getting their beach body ready and signing the kids up for camp. While summer is, for most, a time of relaxation and fun, college sophomores and juniors all over the country are revamping their resumes to land that perfect summer internship.
Yesterday was second Christmas for marketers all over the country. The NFL celebrated their 50th Super Bowl last night, a sporting event that has become something of a national holiday for many Americans. Millions of viewers, dozens of celebrities, and the most shocking, outside-the-box ads from the nation's top brands.