Blog

 

14 Jun 2017

#Sponsored Posts Get an Instagram Makeover

Posted By: 

For anyone who’s active on social media, there’s no doubt you’ve seen a sponsored post on your feed. No, not a paid post from a brand on Facebook, but a sometimes subtle, sometimes not so subtle endorsement of a product by an influencer you know and love. Unlike traditional paid ads on social these are, more often than not, a lot harder to identify. It’s the first line of copy in the blog, or buried on the hashtags on a post: “We partnered with X” or “#ad”.

26 Apr 2017

Unicorns & Mermaids & Rainbows, Oh My!

Posted By: 

One of the benefits of the Rinck Test Kitchen is being able to experiment with our clients. As a part of the Rinck Content Studio, we can explore everything our clients have to offer, and provide insights into consumer needs and unique product benefits. We’re lucky enough to have amazing CPG clients who encourage experimentation and innovation, which is a good thing considering that’s kind of what we do here at Rinck.