Today, we finally get around to making something official. We are adding Lawrence Rinck to the website for his contributions to Rinck Advertising. His title will be “Inspiration Officer.” Because he has inspired so many in our industry.
Four weeks ago, a small family expedition climbed Maine’s highest peak: Mt. Katahdin. It’s a fairly challenging climb; total time of the assault and retreat was just under 12 hours. Pretty tiring. I have to admit, I struggled mightily getting off the hill.
We have learned Apple’s latest “reveal.” Larger iPhones, the Apple Watch and the iWallet. It’s hard to predict what will happen, but when Apple rolls, they tend to bring the industry forward. And while the Apple Watch is on my want list, iWallet is going to really shake things up in unexpected ways.
There’s already a wealth of information written about Millennials, the 14-35 year olds who are upending the long-held notions of how advertising is supposed to work. It’s a fascinating group. This summer, the real power and puzzle of this demo was brought home to me in the form of our college-returning son, age 20.
There's a famous marketing phrase that almost everyone has heard.
"Nobody ever got fired for choosing IBM."
I know, I am not the first person to write on this topic (don’t Google Search it for crying out loud). And I won’t be the last.
You might as well know that I like baseball. A lot. I am also in the position of convincing very smart people that they should choose Rinck Advertising as their agency. There are lots of very good reasons.