Rinck was given the opportunity to speak at the most recent Social Media Breakfast Maine. When a meeting involves bacon AND talking about social media, you know the New Media Department is going to be there!
Today is like Christmas for this digital media planner! Instagram has finally opened up their advertising platform, making it more accessible to advertisers like Rinck Advertising by integrating placements in the Facebook Power Editor tool. They actually began the roll out on October 1st, but because they didn’t want to crash their server the roll out has been slow. We know this because I have been harassing Facebook on the daily, trying to find out when we would have access.
I always enjoy explaining retargeting to a person who is unfamiliar with the term. Usually, as soon as I begin explaining it a light bulb goes off and they realize that they have experienced retargeting. My favorite response was from my mother when I explained to her how retargeting works- “So Talbots doesn’t just serve me ads because they think I look good in their clothes?”
Imagine a world where people only see ads for products they were actually interested in, a world where advertisers only reach people who were really going to act on the message. As a consumer, that sounds amazing. As an advertiser that is the ultimate dream.