Our love for all things Google has never been a secret. Some of us (ahem, me) would even identify as a full-fledged fangirl. We start new client relationships with a conversation about Google Analytics. Media plans often include Google Adwords and YouTube proposals. We are certified DoubleClick users.
Many brands are beginning to see the benefits of digital media strategy, investing more and more dollars into online advertisement. One of the biggest benefits? Tracking and extensive analysis capabilities.
While us media nerds get giddy at the thought of building a campaign performance report, analyzing the effectiveness of an advertising buy isn’t everyone’s idea of a good time. So how are you, the client, able to determine if your latest digital campaign was truly a success without falling victim to analysis paralysis?
So you have a new fancy website, or you have an older site that is just not getting the traffic you had hoped for; what can you do? Here are just a few ways to make your site the popular kid on the block:
Would you fix your own tooth? Change your own oil? Cut your own hair? Well you might do some of those things, but are you doing it as well as your tooth/oil/hair professional would? So the next question is, “in the world of Search Marketing, is it better to call an expert or do-it-yourself?”