1. Be clear on objectives and criteria.
2. Get the best out of different types of thinkers by letting others know these objectives a few days before a brainstorming meeting. We all work differently and some will come to the meeting with ideas that they may not have had as a group.
3. Go off site to get people thinking out of the box.
30 years after introducing Macintosh in a 1984 Super Bowl commercial, Apple's 2014 Super Bowl TV spot shows how they have made good on the promise to put technology in the hands of people by shooting the ad entirely with an iPhone.