Recently, things got really magical at Rinck. The elves on the Morale Committee set up a Giving Tree in our lobby and filled the branches with tags for two local organizations: The Greater Androscoggin Humane Society and The Androscoggin Chamber’s and YPLAA Kids for the Holidays Drive. Dog food, kitten toys, paper towels, unwrapped toys, new clothes, dish soap – the requests were simple.
This summer we had 3 stellar interns join us, and a puppy...we we're kinda obsessed with all of them. They have been research wizards, efficient and eager to tackle whatever we throw their way...which is sometimes tedious (think: content upload and mailings) and at other times wildly fun (think: go take pictures of Happy Meals and then eat them!), because that's just how advertising works.
Social Proof is a really fun buzzword, but what it stands for is your brand’s social street cred. It’s the equivalent of being the new kid at school and getting the popular kid to sign your yearbook. When other people find out, everyone is going to want to tell you to have a nice summer. Social Proof removes fear for consumers by showcasing a friend’s endorsement or activity and shortens the path for acquiring a new fan for brands.
Guess what people love? Deals. Free stuff. Surprises.
Guess what brands like? Sales. The average Facebook fan is worth $174 to your brand. Give them a kick-back every now and then to show them you care.