Your phone buzzes and before you can digest what that means your thumb has already swiped right and your eyes are gazing at the screen. Weeks have passed leading up to this moment. Countless hours dedicated just to get here—you got the date! This was not just a tinder, swipe right - swipe left scenario, no this is the big leagues. You put pen to paper – well fingers to keyboard, but you get it. You took a look under the hood at what differentiates you, your principles, and where you stand.
I usually don’t have a problem getting up early. But if there is bacon involved, it’s easier. When the most recent Social Media Breakfast email invite came in, I got a little excited. They were going to be covering best practices for Facebook LIVE and Instagram Stories: two newer ways of sharing content on social media that can be a little intimidating at first attempt. I know I know – there are SO many ways to deliver the message already.
Some might call me an opportunist for thinking of our current state of affairs in this way, but I prefer to think of it as an acknowledgement of a deep-seated need among consumers right now: A need for comfort.
It doesn’t take much to notice that folks are a little bit on edge these days. Each news cycle brings more uncertainty, more despair – and in some cases, more fear. It’s not clear where people are going for comfort, or, if they’re going there, whether they’ve received any.
Move over Millennials, there’s a new generation entering the workplace this year that is grabbing the attention of Human Resource Directors and C-Suite executives, just when they finally figured you out.
2017 marks the first year that the Generation Z cohort is hitting the job market, leaving business executives scratching their heads about how to attract the post-Millennial generation. Welcoming Gen Z-ers is happening at the same time the workforce is saying goodbye to approximately 3.6 million Baby Boomers.
Earlier this month, the legendary marketing strategist Jack Trout passed away. Along with his business partner, Al Ries, the consummate ad man made the notion of ‘brand positioning’ the holy grail of successful marketing.
Their book, published in 1981, ‘Positioning: The Battle for Your Mind’ became a clarion call for businesses large and small: To win, occupy a space where your competitors aren’t. And that space is in the consumer’s mind.
For anyone who’s active on social media, there’s no doubt you’ve seen a sponsored post on your feed. No, not a paid post from a brand on Facebook, but a sometimes subtle, sometimes not so subtle endorsement of a product by an influencer you know and love. Unlike traditional paid ads on social these are, more often than not, a lot harder to identify. It’s the first line of copy in the blog, or buried on the hashtags on a post: “We partnered with X” or “#ad”.
There are a handful of PR pros who can’t wait to say goodbye to April, a month that has its fair share of PR crises (Pepsi, United, Press Secretary Sean Spicer), but United wins the endurance prize following the incident where a passenger was violently dragged off flight 3411 and United botched its response multiple times, kept themselves flailing about in the news day after day, and I assume, kept their PR agency chomping antacids into the wee hours of the morning.
One of the benefits of the Rinck Test Kitchen is being able to experiment with our clients. As a part of the Rinck Content Studio, we can explore everything our clients have to offer, and provide insights into consumer needs and unique product benefits. We’re lucky enough to have amazing CPG clients who encourage experimentation and innovation, which is a good thing considering that’s kind of what we do here at Rinck.