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27 Jun 2017

Welcoming Gen Z to the Workplace

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Agency

Move over Millennials, there’s a new generation entering the workplace this year that is grabbing the attention of Human Resource Directors and C-Suite executives, just when they finally figured you out.

2017 marks the first year that the Generation Z cohort is hitting the job market, leaving business executives scratching their heads about how to attract the post-Millennial generation. Welcoming Gen Z-ers is happening at the same time the workforce is saying goodbye to approximately 3.6 million Baby Boomers.

23 Jun 2017

Remembering an Advertising Legend

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Earlier this month, the legendary marketing strategist Jack Trout passed away. Along with his business partner, Al Ries, the consummate ad man made the notion of ‘brand positioning’ the holy grail of successful marketing.

Their book, published in 1981, ‘Positioning: The Battle for Your Mind’ became a clarion call for businesses large and small: To win, occupy a space where your competitors aren’t. And that space is in the consumer’s mind.

14 Jun 2017

#Sponsored Posts Get an Instagram Makeover

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For anyone who’s active on social media, there’s no doubt you’ve seen a sponsored post on your feed. No, not a paid post from a brand on Facebook, but a sometimes subtle, sometimes not so subtle endorsement of a product by an influencer you know and love. Unlike traditional paid ads on social these are, more often than not, a lot harder to identify. It’s the first line of copy in the blog, or buried on the hashtags on a post: “We partnered with X” or “#ad”.

03 May 2017

The (3)411 on PR Crises

Posted By: 
Public Relations

posted on behalf of Sarah Fuller.

There are a handful of PR pros who can’t wait to say goodbye to April, a month that has its fair share of PR crises (Pepsi, United, Press Secretary Sean Spicer), but United wins the endurance prize following the incident where a passenger was violently dragged off flight 3411 and United botched its response multiple times, kept themselves flailing about in the news day after day, and I assume, kept their PR agency chomping antacids into the wee hours of the morning.

26 Apr 2017

Unicorns & Mermaids & Rainbows, Oh My!

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One of the benefits of the Rinck Test Kitchen is being able to experiment with our clients. As a part of the Rinck Content Studio, we can explore everything our clients have to offer, and provide insights into consumer needs and unique product benefits. We’re lucky enough to have amazing CPG clients who encourage experimentation and innovation, which is a good thing considering that’s kind of what we do here at Rinck.

03 Apr 2017

Culinary Lab Report - Colman's Mustard

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There are many benefits to working with CPG clients; getting a paycheck for creating drool-worthy food photography with clients’ products is one of them. We’re so excited to have a working kitchen at our new Rinck Headquarters, that we decided to test drive some delicious fan-made recipes for our client, Colman’s Mustard, to be added to the website and to share on social. Luckily for us, Colman’s is the real deal. We had so much fun #hotmessingaround in the kitchen with Colman’s.
21 Mar 2017

Crab Pickin’, Boh Drinkin’, Maryland Lovin’ Rinck Addition

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Kristan Vermeulen

When I was a little girl I loved to look over the pilings on the dock in Annapolis to see if a crab would be hanging off the barnacles. It was a good day for crabbing if you were lucky enough to spot and net one. When I stumbled upon Rinck and noticed they were hiring in the Annapolis area, I knew this was the biggest crab I had to catch off a piling.